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CleanMe
Project type
Packaging design, branding
Brief
Develop a logo and label that sets "CleanMe" apart from competitors in the handwash market, emphasizing the unique fragrances which is a key selling point.
The design for "CleanMe" successfully differentiated itself from competitors by combining a bright, modern aesthetic with a strong emphasis on fragrance. The logo's clean typography and negative space liquid drop in the letter 'a' conveyed a sense of purity and freshness, while the label's use of imagery highlighted the unique scent of each product. The overall design effectively communicated the brand's commitment to cleanliness, consciousness, and unique fragrances, making it a standout choice in the competitive handwash market.
