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Crabbie's Grand National Sweepstake
Project Type
Branding, web design
Brief
Develop a promotional platform that leverages the Crabbie's Grand National to drive new customer sign-ups through a free-to-enter competition.
Drawing inspiration from the classic fruit machines found in pubs and restaurants, we crafted a logo that was both playful and impactful. The website design echoed the nostalgic experience of cutting out horses from newspapers for sweepstakes, adding a touch of tradition to the digital experience. Collaborating with a talented team of developers, we successfully launched a fun, engaging, and user-friendly microsite that captured the excitement and anticipation of the Grand National. This unique approach resulted in a surge of new customer sign-ups.
